An Introduction To Reasonable Tactics For SEnuke Services

Bring More Traffic To Your Site With These SEO Tips!

SEO is by far one of the most successful Internet marketing approaches. You can have the most attractive and informative web site out there, but it does you absolutely no good if nobody can find it. The following article provides you with some sound tips on SEO that you can implement immediately to help raise the ranking of your website.

Research any outside SEO company before signing over the work to them. Instead of choosing the first or cheapest SEO company you find, go with one that has a long, proven track record of success. Do your research by verifying claimed expertise, double-checking testimonials and speaking with those who have hired your potential consultants before. You won't regret taking the time to find a great company.

If you are going to use link directories to get links back to your site, make sure to use ones that have high quality links, as well as legitimate sites. Many directories have poorly designed or old sites. Those affiliates are a reflection on your business.

Using a text link is more effective than an image link when you are trying to optimize your site for search engines. Pictures only contain the image's URL, which crawlers aren't as adept at handling.

The best thing you should do for your internet presence is to constantly give it updated content that is relevant to the present. People won't want to visit your website if you simply present the same old information indefinitely.

Try to include a transcript for any visual or audio content on your site. These transcripts will help search engines better place your website in relevant searches.

You should have just enough keywords to succeed at SEO. Your keyword density should be kept under 20 percent, which will prevent your site from being targeted as spam.

You can do this by creating a robots. txt file and putting it in the root of your directory. This makes certain files found on your website inaccessible to the search engine.

Social media sites are a valuable tool in search engine optimization. Connecting with your customers on a personal level can really make all the difference.

Help drive traffic to your website through search engines. Make your website easy for spiders to crawl, in order to maximize your site's search engine ranking. Spiders are only capable of reading text, so it is critical that you tag each image that appears on your site. You keywords should be included in your description.

Search engine bots look for new material on sites, so a consistently updated blog is a great method for giving them an excuse to look at your site. Additionally, if you put the effort into posting interesting, useful content, people will share them with others and help you get SEnuke even more traffic. The people who chose to share your articles will come back to your site, and their friends will too.

Search engine optimization is a core online marketing concept. By using keywords and phrases, you increase your search engine rankings. This will lead more people to the site who are interested in your products or services.

If you want to get rankings up, you should know that these are good suggestions to go forward with. It's easy to learn good SEO practices, and this is the key to getting the best search engine rankings possible.

9 Quick SEO Wins for Ecommerce Sites

According to two separate studies, organic search engine traffic accounts for 38% or 30% of all visits online stores receive. This makes it the biggest channel for ecommerce retailers.

But winning this traffic does not come easy.

It takes time and effort to optimise a site. There are however some quick ways to ensure your site is prepared to rank. Below are few of the most important ones.

1. Turn category pages into individual home pages

Typically, category pages include only product thumbnails with pricing info. Some shops include a short blurb for each product.

Unfortunately that’s hardly enough to make these pages rank.

Yet they have a huge potential to rank and bring targeted customers to your site. Consider them as additional home pages for each category and optimise them accordingly:

Add a headline and introductory information

As Backlinko points out:

“Content with more words can cover a wider breadth and are likely preferred to shorter superficial articles”.

Therefore increase the number of words per page by including a headline and some introductory copy. You can explain the benefits of this type of products and highlight their main use.

Remember, many people landing on these pages might not be familiar with these products. So include all information that could help them pick an item they want.

Include your main USPs

This might not help your SEO much but will help making those pages more relevant to your customers.

Communicate the main reasons customers might want to buy from you. According to Invesp, this holiday season, the main popular incentives included:

• Free shipping – 55%
• Deals or Sales – 37%
• Coupons – 29%

Build internal links to those pages

Pass some link juice from other pages on the site. Link to category pages from your home page and relevant blog posts perhaps.

Use search friendly URLs

Give a search engine a clear indication as to what the URL is about by including keywords describing the page’s copy. The most common URL practices are:

2. Leave Out of Stock Products Up

You run out of certain items. It happens. Sometimes you’ll be able to restock, other times these products are gone forever. But how you handle those product pages can affect not only your conversions but organic traffic as well.

If these items will be back in stock later, leave these pages up. They are already ranking and have a potential to bring more traffic in a future. While the product is not available however:

Suggest alternatives

Convert old product page to semi-category one displaying product recommendations. Include information about the original product as well and direct users to other products they might be interested in.

Offer the option to backorder the product

Let your users order a product and have it sent to them when it’s back in stock. Just make sure that you display when the product will be back in stock.

In case of deleted / sold out products – don’t delete those pages. Instead:

301 redirect them to a newer model or the closest alternative

Perhaps there is a new model coming out or there is a similar spec product still available? Permanently redirect redundant products to those pages.

Alternatively you can also redirect them to the parent category. This might not provide a user with exact substitute product but still might offer an option to pick an alternative.

3. Use Canonical Tag to Deal with Duplicate URLs

Many online stores’ rankings suffer because of duplicate content. For instance, many have multiple URLs pointing to the same page. This is often a result of URL depending on product specification or other variables (colour, size, brand), i.e.:

The simplest way to deal with these kinds of issues is by implementing a canonical tag. I wrote a tutorial on how to do it here.

4. Add User Generated Content

Sometimes, in spite of your best efforts, a great product there’s just not enough content to add to a page.

At the same time, you need content to rank it and differentiate your pages from competition.

To overcome this, consider adding user generated content – reviews or Q&A content to product pages.

Every new review on a page increases your unique and relevant content. Product reviews also often include keywords further increasing the relevancy of your page.

Similarly, Q&A functionality allowing users to post product related questions is a way to build unique content on a page.

5. Optimise Your Images

How often do you focus on the quality of an image but ignore it’s optimisation? But images can affect not only conversions.  According to Backlinko,

“Images on-page send search engines important relevancy signals through their file name, alt text, title, description and caption.”

Add Alt tag to every image to include product name and / or keyword you want a page to rank for.

6. Monitor Site for Broken Links

Poor user experience can cost you sales and traffic. Even a 1 second delay in page load time can reduce conversions by 7%.

The same goes for broken internal links. Avoid serving your customers dead links that take them nowhere.

Use Screaming Frog crawler to constantly monitor your site for broken links.

7. Reduce Image Size to Speed Up Page Load

I already mentioned how page load time affects conversion. Every second’s delay affects your bottom line. One way to quickly reduce the user’s waiting time is by reducing the size of your images.

8. Write Unique Meta Descriptions

It may be tempting to leave it for the browser to pick the opening line of your product description. Or to overwhelming to write descriptions for 100’s of products.

But your meta-description is an important ranking factor. Moreover, it can help you to increase your click through rate too.

Write a meta description to include your keywords but also, main USPs and a call to action if you’ll have enough space.

9. Implement responsive design

It’s hard to ignore the rising prominence of mobile today.

• 52% of Thanksgiving Internet traffic in the US came from mobile devices.
• Black Friday mobile sales grew 28.2% over the year before.
• Google already displays a “mobile friendly” label in search and experiments with mobile friendliness as a ranking factor.

And yet you can still land on non-mobile friendly site while buying from a mobile device.

Consider creating a mobile version of your site. Implement a responsive design or use a mobile shop front likeCouchCommerce or MobiCart.

SEO After a Site Redesign – 6 Things to Remember

Home » SEO After a Site Redesign – 6 Things to Remember

 

Website redesign is a serious business.

It can affect your company’s performance.

Confuse your customers.

And cause your traffic to disappear.

But no matter how much you may love your current design, at some point you’ll want to change it.

Eventually it will start feeling dated. Or you’ll finally decide to launch a mobile site. Your might be changing your business model too transitioning it from traditional business to an ecommerce store for instance. And you’ll need a new look to reflect that.

The thing is,

Site redesign is one of the greatest SEO challenges for an established site.

A simple error can cause drop in rankings and loss of traffic.

If you’re thinking of site redesign, or are in a process of doing it already, check out those few things to remember.

Manage Your URLs

If possible, keep the same URLs and you’ll avoid problems with indexing or losing pages from the index.

This however is not always possible. Your URLs can change because:

• You implemented a new CMS as well, had to recreate all pages and the system uses a different URL structure.
• You decided to change your strategy. This often happens when you also consolidate few smaller websites into one.
• You want to fix a poor URL strategy.

In such situation create proper redirects from old URLs to the new ones. Use 301 Redirects to ensure that PageRank and link juice is passed onto any new URL.

Also, create a new sitemap to tell Google where do those old URLs are now.

Monitor Your Inbound Links

URLs change will have one other effect on your site’s SEO – it may cause losing many valuable backlinks.

Many of your old URLs have had links pointing to them. Changing those URLs will result in many backlinks pointing to pages that no longer exist.

There are however few strategies to overcome this:

• Use Ahrefs to review your backlink profile. Pay attention to links pointing to inner pages on your site
• If possible, redirect old links to point to new, relevant URLs. This unfortunately can be quite a time consuming strategy. So as an alternative,
• Use 301 redirects to point most of the links from old page to the new. This will not amend the link but will pass Page Rank from it to the new page anyway.

(Re)-Optimise Your Content

In theory, your content should stay intact during a redesign process.

In practice however, your pages can get de-optimised and lose a lot of their previous search potential.

Description tags might have got dropped from the template. Their settings might got deleted or amended by mistake.

Your new template might also display information in a different way. Sections of content might get hidden behind some scripts for instance, rendering them useless from SEO point of view.

Monitor your content to ensure nothing gets lost and at the very least, the old level of optimization is maintained.

Create a Breathtaking 404 Page

Try as you might, if you manage a large site, there is a chance that some pages will get lost. A typo in a redirect or unnoticed link may cause a page to disappear from your site.

But some users might still try to access it.

They might have the URL saved in their bookmarks. Clicked on a broken link on your site or Google still shows the page in their results.

To prevent losing those visitors, create an amazing 404 page. It should keep them on your site, explain that they are in fact in the right place and provide with a way to locate information they’re looking for.

Design Shack lists 4 crucial elements every 404 page should have:

• A headline explaining the user whey they are here.
• Search functionality.
• Links to homepage and sitemap.
• Call to action telling users what to do next.

Update Sitemaps

This step should go without saying. Once your new site is ready, update your sitemaps to include new URLs and new navigation structure. This way you’ll tell Google of any changes you’ve made to its structure.

Conduct an SEO Audit

Lastly, conduct a full-blown audit of your new site to understand what needs to be improved.

Your old site was working and you had everything perfected. But the new one is like starting from scratch. You need to once again painstakingly ensure that all errors and warnings are fixed.

Last But Not Least

Monitor your rankings. If there’s any problem after redesign, it will show in a drop of keyword rankings.

Similarly, keep an eye on your traffic too. It can indicate if there are any problems following a redesign.

Two more things to keep in mind

SEO should be part of the process from the start. Don’t leave SEO to take over the project once new design is done and the site built. Instead be involved in the project throughout the entire process – from planning to implementation.

Don’t rush it. It’s only natural to want to have a new design live as fast as possible. It may almost feel as if your customers are eagerly awaiting your new look. But don’t rush with optimising your new site. Ensure that the site not only looks good but also is equally well optimised.

How to Retain SEO Clients

Home » SEO How To’s » How to Retain SEO Clients

As an SEO agency, it can be hard to maintain a healthy client list. Getting new clients can take a long time and there’s no guarantee of success. A far better approach is to keep more of the clients you work with now. After all, they already know what you can do. According to a study by the Harvard Business School a 5% increase in customer retention rates can result in boosting profits by anywhere from 25% to 95%. That’s got to be worth doing. Here are some of the steps you can take to keep those SEO clients on your books.

Step 1 – Find out what your clients most need

Find out what your clients most need. A good starting point for your SEO client retention strategy is polling existing clients to see how you are doing on delivering their needs. Figuring out what’s working for them will tell you what you need to keep doing. If you give them what they need, there’s no reason for your clients to go to a different agency.
At the same time, find out if there’s anything that’s NOT working for them. It’s worth doing an exit survey with clients who decide not to renew their contract and find out if there’s a particular reason they have chosen to leave.
Sometimes, the answer is simple. A survey quoted by Conversion XL showed that customers often left businesses when they felt those businesses stopped caring about them. If your agency is so focused on winning new business that it forgets to nurture existing clients, this could affect retention rates.
Once you have figured out your SEO clients’ likes and dislikes, use the rest of the steps in this guide to improve retention.

Step 2 – Adjust your clients’ expectations

Adjust your clients’ expectations. One of the reasons some clients leave is because they have unreasonable expectations about what SEO can deliver. If you want to improve your retention rate, you must help your clients get real by educating them about the true potential of SEO strategies.
Make sure they know about the best current link building methods and about how search rankings fluctuate. (You can deliver a lot of this information via your blog and FAQs.) That way, they won’t leave because they expected their site to reach a page one SERPs within a couple of weeks.  Give your clients the right information and they will be able to make a balanced assessment of your services.

Step 3 – Identify and eliminate pain points

Identify and eliminate pain points. Clients want to know that you understand the things that cause them pain in their SEO efforts and are working on reducing them. If you make the pain go away and help them achieve success they are more motivated to stick around.

Step 4 – Encourage your clients to communicate with you

Encourage your clients to communicate with you. The best communication goes both ways. Instead of simply reporting on progress (see step 4) collect client feedback regularly so you always know how they think you’re doing and you can address potential issues early.

Step 5 – Report to clients regularly

Report to clients regularly and show how the services you provide have been tailored to their specific needs. Everyclient appreciates a unique approach because no-one likes to feel that they are part of a machine.
Regular reporting allows you to show clients how you are delivering on their KPIs and what the potential is for progress in the future. Striking this balance puts you in pole position for future work from those same clients.

Step 6 – Reward your clients

Reward your clients for their loyalty by offering additional services or discounts off the services you provide. Everyone likes to be appreciated and this will help build loyalty to your company.
You can also help existing clients look good to their peers by sharing offers that they can distribute so both parties benefit. Not only will this keep your existing clients happy but it will also give you a source of new referrals.

Step 7 – Showcase your expertise

Showcase your expertise by publishing well thought out content and appearing as an interview source online. Cement this by creating expert-level educational content which helps them achieve their goals. Reputation is everything, and if you position yourself as an expert, your clients will want to stick around.

Step 8 – Use social proof

Related to step 6, social proof is a powerful motivator. Make your clients feel comfortable by displaying logos of your most prominent clients and including real testimonials on your site. If you can include video testimonials, that’s even better. Social proof builds trust, and trust is a powerful factor in SEO client retention.

Step 9 – build a real relationship

The Client Heartbeat blog advocates building a relationship with your clients in order to retain them. That works for SEO clients too, and there are many ways to do it. As well as face-to-face, phone and Skype conversations, you can improve client relationships through your blog and email marketing. Deliver value to your clients and personalize your interactions and they will be happy to stick around. Being active on the social media sites where they hang out helps too. The more interactions you have, the better your chance of building a relationship.

Step 10 – Balance price and value

Balance price and value. This comes full circle back to knowing your customers. If your clients are going to do SEO properly, there’s a cost attached and that might be a sticking point for some SEO clients. Using the right language to talk about price can help them feel more comfortable about sticking around. Helpscout suggests reframing the conversation around the value and usefulness of your services and using pricing techniques such as bundling to reduce clients’ resistance to paying for your services. If price is the reason they are thinking of leaving, changing your language can make them stay longer.

Conclusion

These tips will help you anticipate your SEO clients’ needs, showcase your value and deliver on their expectations, which adds up to great customer service. Overall, they add up to a complete customer retention strategy that ensures that your clients stick around, keeping your business healthy.